Highlander Beer (1910-1920) (1933-1964)

 

The old Garden City Brewery, established in the late 1800s, sat at the base of Waterworks Hill near Rattlesnake Creek in Missoula. Over time the brewery became home to Missoula’s famed Highlander beer, a regional favorite that disappeared in 1964 and was recently revived. - Photo courtesy of Bob Lukes

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PHOTO COURTESY OF BOB LUKES
The old Garden City Brewery, established in the late 1800s, sat at the base of Waterworks Hill near Rattlesnake Creek in Missoula. Over time the brewery became home to Missoula’s Highlander beer.


 

 

 

 

 

 

 

 

 

 

 

 

 

 

Missoula Brewing Co. in the 1930s

 

Highlander Beer was first sold in 1910.   After ratification of the 18th Amendment, the brewery survived making near beer and soda.  Renamed Missoula Brewing Company in 1933 after Prohibition ended, production of Highlander Beer resumed.   In 1944, the company was purchased by Emil Sick of the Rainier Beer empire, and went from a local favorite to statewide fame.   Production of Highlander ceased in 1964 when the building, which sat just west of Madison Street north of the railroad tracks, was razed to make way for I-90.

3 thoughts on “Highlander Beer (1910-1920) (1933-1964)

  1. I remember it well. Our family purchased the malt from the brewery for cattle feed. They dumped the malt from the morning brew at 4:30 am. If your truck wasn’t under the dump chute, you had to shovel it into the truck by hand…all 4 tons!! Every member of my family that hauled the malt overslept and missed the dump …once!! lol

  2. Yes, I remember it well. Do you remember the 15 minute radio show where they would dial random telephone number and if you answered your phone by saying “highlander” you would get a case of Highlander beer?

  3. I too remember the ‘Say Highlander instead of Hello’. It got a free dinner for two. I have a Highlander Beer can with a slot in the top to make it a piggy bank. It was rumored it would $100.00 worth of dimes. Also have a Great Falls Select bottle I found in a 2nd hand store in Oregon.

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