The Gem Theater Block (circa 1885 – 1955)

The Gem Theater Block was located at 124 West Front Street.  The block was actually an amalgam of two different brick structures.  A one-story adobe saloon had occupied the front of the lot since sometime prior to 1884.  During the mid-1880s, a two-story brick structure was built on the back of the lot to house the new “Variety Theater.”   Since a person entered the Variety through the saloon, it is reasonable to surmise the type of entertainment the Variety provided.  Indeed one can just imagine the fan-dancing peccadilloes that must have transpired in the dark recesses of that back room.

The old saloon was razed around 1890 and a new two-story addition to the theater was built facing Front Street.  According to one source, by 1893 the Variety Theater had closed and the whole building sat vacant.  A conflicting source (“Missoula, The Way It Was” by Lenora Koelbel) claims that by 1892 the theater was a dance hall/theater called “The Gem”, which burned that year. At any rate, by 1902, a saloon again inhabited the front of the building, but the theater apparently sat unused from around 1893 until sometime between 1902 and 1905, when the Gem Theater, a vaudeville house, was inaugurated. According to Koebel, Al Jolson while playing at the Wilma sometime during the 1920s reminisced about playing at an old honkytonk in Missoula, the Gem. It is unclear when the Gem Theater folded, but by 1912 the whole building appears to have been used as a saloon.

Then, sometime before 1921, the Gem Theater block was converted to use as a creamery. Garden City Dairies occupied the building for the next 30 years.

In the early 1950s, the Gem building was converted again, this time for use as a parking garage for the Florence Hotel.

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Finally, in 1955, the building was razed to make way for the new Florence parking annex.

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The annex had car lifts to allow cars to be parked on the upper floor; hence the name – “Pigeon Hole.”   Pigeon Hole Parking was certainly a far cry from the glory days of the old theater, save perhaps for the name.

 

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