The Turf was a bar located on the north side of the 100 block of W. Main during the 1960s and ’70s. The building once housed Frockenbrock’s Funeral Home and later Costner Hardware. The Turf featured a massive ornate wooden Victorian bar and back bar. In the late ’70s, it housed the first location of Zimorino’s Red Pies Over Montana. The building burned in the early morning hours of October 29, 1979, soon after the end of a Halloween party sponsored by the Zimorino Brothers, the Poor Monroe band and Bitterroot Music.
Gerald Avenue between S 6th E and Evans was know as Mansion Row in the early 20th Century. The premier and largest mansion, occupying an entire block, was the Bonner Mansion. However, there were numerous others, owned by prominent Missoulians like the Toole and Peterson families.
At the north end of Mansion Row, there were the Peterson and Wilkenson residences, both located on the west side of Gerald between S 6th E and Eddy, and shown in the first two photos below. The Peterson mansion, in the middle of the block, was built by the owner of Peterson Drugs (which was located downtown where Butterfly Herbs is now until it closed in the late ’70s). The Wilkenson house sat on the NE corner of the intersection of Gerald and Eddy. By the mid-1970s, both houses were gone; the Wilkenson place having been razed for the new Hellgate High annex, and the Peterson home moved to 39th street to make room for a parking lot. It would later become a bed & breakfast, which is in operation today.
Proceeding south, the block between Eddy and Connell was occupied by Hellgate High on the west side and the Bonner mansion on the east side. The next block between Connell and Daly began with the magnificent Toole home on the SW corner of the intersection. Shown in the lower left corner of the photo above, it now the Kappa Kappa G Gamma sorority house.
If you are confused about where the car is going in this youtube clip, never fear, our intrepid researchers have the answer.
The film begins at the second house from the west end of the south side of Arcadia Drive in the South Hills. The driver proceeds east to Gharett, then turns left and goes north to a stop at 39th. The car then turns right and drives to Paxson, turning left there, thence proceeding north to Old Highway 93. Turning right onto Old 93, the car heads toward town as the road curves first to the south and then to the east to where Old 93 once joined the end of Brooks. (Brooks was extended so it goes straight to Buckhouse Bridge in 1970. You can still find bits of Old 93 just to the north of New 93 out around Reserve Street.) From there the car travels down Brooks to Higgins, and turns left to go north on Higgins, finally parking near the old BN railway station. After the stop, the car turns right onto E. Alder, right again onto Pattee, right onto Spuce and then left to head back south on Higgins, eventually making a right turn onto Brooks and into the late afternoon sun.
When the picture resumes the car is pulling out of the Safeway parking lot (now Pierce flooring) at approximately Brooks and Mount. (The car is facing the street where Burlington and Bancroft join together to access Brooks.) It then pulls into traffic and proceeds west on Brooks toward Holiday VIllage, turning left into the Albertson’s parking lot. The car later exits the lot, turns left and proceeds west on Brooks to stop at Buttrey’s in Tremper’s shopping center. From Trempers the car follows its original route through malfunction junction and returns home.